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The Design Process

Guerrilla Design + Advertising’s branding and design solutions materialize after a complete research, analysis and strategic plan has been created. This Strategic Design Plan benefits our clients and guides every Guerrilla Design + Advertising assignment.

Marketing your service, product, company or organization requires dexterity, flexibility and imagination. Even the most successful company must constantly adapt to stay one step ahead of market changes and shifting consumer and market preferences.

Guerrilla Design + Advertising can help you draw, connect with and retain customers.

1. Assignment Tactical Overview

Guerrilla Design + Advertising works closely with our clients to gather valuable intelligence, review project options, define guidelines, and establish goals that will guide clients through a tactical design process.

  • Client Debriefing
  • Discuss Brand Goals
  • Review Project Options
  • Define Project Guidelines
  • Set Budget, Timelines, And Parameters
  • Establish Project Goals
2. Practical Applications & Solutions

Guerrilla Design + Advertising will assemble the appropriate creative team to research the market, brainstorm ideas and create a tactical approach to achieve the project goals.

  • Research Competition
  • Identify Target Market
  • Evaluate Brand Values
  • Define Project Strategy
  • Set Project Direction
3. Design & Message

The Guerrilla Design + Advertising team explores new ideas for delivering the client’s unique and persuasive message. Design compositions are created that communicate effectively to the target market. These concepts are presented to the client review.

  • Explore Ideas
  • Developed Strategic Messaging
  • Discover Design Options
  • Create Concept Layouts
  • Client Review
4. Creation

The Client’s approved artwork is taken to final production. All copy, images, illustrations, and colors are finalized to exact specifications and optimize to meet the reproduction process standards. A final proof is presented to the client for final approval.

  • Finalize Artwork
  • Define Final Specifications
  • Optimize Electronic Files
  • Send/Transfer Files
  • Review Proofs
5. Implantation

Style guidelines are created to ensure consistency for new brand or identity with a CD provided to the client in multiple formats for future use. We work closely with our clients to plan an integrated marketing campaign which fully utilizes our research and development.

  • Time Release Dates & Schedules
  • Set Brand Guidelines
  • Create Design Style Guide
  • Provide Client with a CD of marketing materials & Brand Identity
  • Apply To New Marketing Materials